20+ years in digital marketing. A diagnostic, teaching-first approach. And one simple belief: good businesses shouldn’t be invisible.
I’ve spent over twenty years watching good businesses close because they couldn’t be found online. Not because they weren’t great at what they do — but because their digital presence didn’t reflect their real-world credibility.
The expert who gets standing ovations but looks like a beginner on Google. The service business with a perfect track record and three-star reviews. The consultant whose competitors show up in AI search while they’re invisible. I’ve seen it hundreds of times.
I started LocalEQ LLC because I believe the fix isn’t another expensive retainer with vague monthly reports. It’s diagnosis first: show people exactly what’s wrong, teach them why it matters, and then offer to do the work they don’t want to do, aren’t good at, or are afraid of messing up.
The sale isn’t a pitch. It’s an offer of implementation.
I lead with education. Every engagement starts with clarity — a workshop, an assessment, a conversation where you learn what’s actually going on before anyone talks about what it costs to fix. I don’t hide behind jargon, I don’t oversell, and I don’t pretend that posting on social media will solve a broken Google profile.
I focus on the static, not the noise. Fix what’s broken before you add more content. Prioritize what matters. Ignore what doesn’t.
Based in Stuart, Florida on the Treasure Coast. Workshops and assessments are available virtually nationwide. In-person speaking and workshops available by arrangement.